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The effect of product placements on the evaluation of movies
16 references·3 citing·46 second hop
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References

  • 2001Econometric Analysis of Cross Section and Panel Data27,575 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,849 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,329 cited
  • 2008The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry1,225 cited
  • 2003Does Market Experience Eliminate Market Anomalies?1,182 cited
  • 2010The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets922 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 1993A Simple Theory of Advertising as a Good or Bad731 cited
  • 2005The economic analysis of advertising677 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

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658 cited
  • 2011Reviews, Reputation, and Revenue: The Case of Yelp.Com628 cited
  • 2005Third-Party Product Review and Firm Marketing Strategy376 cited
  • Cited by

    • 2021How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion24 cited
    • 2018The influence of audience characteristics on the effectiveness of brand placement memory23 cited
    • 2022Exploring the impact of brand placement repetition on the effectiveness of umbrella branding11 cited