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The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

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1980Product familiarity and information processing strategies: An exploratory investigation55 cited
2011Building a Model of Technology Preference: The Case of Channel Choices51 cited
1980A Developmental Study of Consumer Information-Processing Strategies43 cited

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1980

The Effect of Information-Processing Ability on Processing Accuracy

43 cited

1979Retrospective Self-Insight on Factors Considered in Product Evaluation40 cited

2010Conceptualizing the role of evaluation systems in markets: The case of dominant evaluators38 cited

1992Attribute abstraction, feature-dimensionality, and the scaling of product similarities36 cited

2022Food delivery application quality in customer brand loyalty formation: Identifying its antecedent and outcomes35 cited

1993Consumer search and retail analysis34 cited

2005The asymmetric impact of price‐attribute performance on overall price evaluation33 cited

1983Utility Function Switching During Residential Search31 cited

1977Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications30 cited

1978A seven-point scale and a decision-maker's simplifying choice strategy: An operationalized satisficing-plus model28 cited

1981Quantity of Information and Information Display Type as Predictors of Consumer Choice of Product Brands27 cited