Information Processing Models of Consumer Behavior

James R. Bettman

217 citations0/0 files storedJournal of Marketing Research

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Using the Newell, Shaw, and Simon postulates for an information processing theory of human problem solving, decision net models were constructed for two individual consumers’ choices of grocery products. The models were tested against actual data, and the resulting predictions were highly accurate.

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References

1969Risk Taking and Information Handling in Consumer Behavior

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1973Perceived Risk and Its Components: A Model and Empirical Test 1993Introspection in Consumer Research: Implementation and Implications 2009Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction 1976Time and Consumer Behavior: An Interdisciplinary Overview 2006Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels 1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations 1979The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction 2000Advance Pricing of Services and Other Implications of Separating Purchase and Consumption

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