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Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination

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References

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1985Sources of Market Pioneer Advantages in Consumer Goods Industries630 cited
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1985Systems Analysis by Partial Least Squares440 cited
1988Order of entry and performance in new markets409 cited
1990

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The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

394 cited

1988Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries357 cited

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2001Do international entry decisions of retail chains matter in the long run?173 cited
2004Understanding and managing international growth of new products170 cited
1999Launch Strategy, Launch Tactics, and Demand Outcomes164 cited
2002International Brand-Name Standardization/Adaptation: Antecedents and Consequences144 cited
2014Entry Timing144 cited
2006Technological capability, social capital and the launch strategy for innovative products133 cited
2010Managing Diffusion Barriers When Launching New Products128 cited
2003Better late than never: a study of late entrants in household electrical equipment120 cited
2011Performance implications of market orientation, marketing resources, and marketing capabilities117 cited
2011Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance110 cited
2011Building customer commitment in business-to-business markets97 cited
1998In search of generic launch strategies for new products97 cited
2007Social ties and foreign market entry: An empirical inquiry93 cited