Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension

Ishmael P. Akaah · Edward A. Riordan

199 citations0/0 files storedJournal of Marketing Research

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Ethics in Business and Education Academic integrity and plagiarism Qualitative Research Methods and Ethics

Abstract

The authors examine, in the context of Crawford's 1970 study, changes in marketing professionals’ research ethics judgments and the influence of organizational factors on those judgments. The results indicate several significant changes in ethical judgments. In addition, they suggest that three organizational factors—extent of ethical problems within the organization, top management actions on ethics, and organizational role (researchers vs. executives)—underlie differences in ethical judgments.

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References

1977Estimating Nonresponse Bias in Mail Surveys 1977Estimating Nonresponse Bias in Mail Surveys 1986Ethical Decision Making in Organizations: A Person-Situation Interactionist Model 1986A General Theory of Marketing Ethics 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 1988Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations 1984Ethical Problems of Marketing Researchers 1982Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations

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2002A Code of Ethics for Corporate Code of Ethics 2011The Ethics of Tax Evasion 2008Re-Imagining the Morality of Management: A Modern Virtue Ethics Approach 2010Toward Effective Codes: Testing the Relationship with Unethical Behavior 1999Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions 1993Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople

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