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Marketing as a Science: An Appraisal
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Marketing as a Science: An Appraisal (1952)Marketing as a Science: An AppraisalMarketing Is a Transdisciplinary Body of Knowledge (2024)Marketing Is a Transdisciplin…The interplay of marketing and design (2021)The interplay of marketing an…On managerial relevance: reconciling the academic-practitioner divide through market theorizing (2021)On managerial relevance: reco…Marketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…Evolução do ensino de marketing: um breve histórico (2011)Evolução do ensino de marketi…Reflections on The History of Marketing Thought (2009)Reflections on The History of…A Theory of Marketing: Outline of a Social Systems Perspective (2006)A Theory of Marketing: Outlin…Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s (2005)Examining the influence of ar…What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators (1993)What Role Should Marketing Th…The Meaning of ‘Marketing‘ (1975)The Meaning of ‘Marketing‘Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)General Systems Theory—The Skeleton of Science (1956)Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture (2011)The inductive realist model of theory generation: explaining the development of a theory of marketing ethics (2013)The Structure of Scientific Revolutions (1963)Broadening the Concept of Marketing (1969)A Stakeholderism Framework for Measuring Relationship Marketing (1997)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)General Theories and the Fundamental Explananda of Marketing (1983)Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Developing a Marketing Evaluative Measurement (MEM) System for Assessing Content Knowledge (2001)What is postgraduate marketing education for? Observations from the UK (2008)Marketing education in Sarawak: some issues and challenges from the employers' perspectives (2010)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Evolving to a New Dominant Logic for Marketing (2003)Editing The History of Marketing Thought (2009)Twenty Years of the Journal of Marketing Theory and Practice (2012)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Managing Legitimacy: Strategic and Institutional Approaches (1995)Market system dynamics (MSD): A process-oriented review of the literature (2023)Who is responsible for well-being? Exploring responsibilization in transformative service research (2023)Service-Dominant Logic: Theoretical Foundations and Directions (2024)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes: una exploración cualitativa (2019)A theory of human motivation. (1943)How To Do Things With Words (1975)Metaphors We Live By (2003)(Un)resolving digital technology paradoxes through the rhetoric of balance (2020)Marketing as Exchange (1975)A Framework for Conceptual Contributions in Marketing (2011)
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  • 2009Reflections on The History of Marketing Thought29 cited
  • 2021On managerial relevance: reconciling the academic-practitioner divide through market theorizing26 cited
  • 2005Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s18 cited
  • 2006A Theory of Marketing: Outline of a Social Systems Perspective18 cited
  • 1975The Meaning of ‘Marketing‘17 cited
  • 2018Marketing, Rhetoric, and Control13 cited
  • 2021The interplay of marketing and design12 cited
  • 1993What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators11 cited
  • 2024Marketing Is a Transdisciplinary Body of Knowledge6 cited
  • 2011Evolução do ensino de marketing: um breve histórico5 cited

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