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Market-Oriented Management Systems: The Current Status
5 references·2 citing·27 second hop
Market-Oriented Management Systems: The Current Status (1969)Market-Oriented Management Systems: The C…Marketing management and administrative action (1973)Marketing management and admi…A Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…A design for the Firm's marketing nerve center (1966)A design for the Firm's marke…Mathematical models and marketing management (1964)Mathematical models and marke…Forecasting Sales by Exponentially Weighted Moving Averages (1960)Forecasting Sales by Exponent…Microcomputers versus Mainframes: Use among Logistics and Marketing Professionals (1993)Microcomputers versus Mainfra…The Management Information System User: An Exploratory Behavioral Analysis (1976)The Management Information Sy…An Operations-Research Study of Sales Response to Advertising (1957)Smoothing, Forecasting and Prediction of Discrete Time Series. (1964)Models and Managers: The Concept of a Decision Calculus (2004)Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)Decision Support Systems for Marketing Managers (1979)Physical Distribution Service: A Fundamental Marketing Concept? (1989)Journal of Business Logistics (2018)Readings in Attitude Theory and Measurement (1968)A Program for Research on Management Information Systems (1973)Management Information Systems: Appreciation and Involvement (1974)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Personal Computing: Toward a Conceptual Model of Utilization1 (1991)Application of Social Cognitive Theory to Training for Computer Skills (1995)Optimal Properties of Exponentially Weighted Forecasts (1960)Exponential smoothing: The state of the art (1985)25 years of time series forecasting (2006)N-BEATS: Neural basis expansion analysis for interpretable time series forecasting (2019)Diffusion of Innovation and Opinion Leadership (1980)Wroe Alderson: father of modern marketing (2007)Corporate Portfolio Management: Appraising Four Decades of Academic Research (2011)Information systems in marketing (1995)Measuring Export Information Use (1999)Making the most of information technology & systems usage: A literature review, framework and future research agenda (2015)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)The ordering of marketing theory: the influence of McCarthyism and the Cold War (2006)The future of marketing analytics in the sharing economy (2022)
this work references cited by second hop

References

  • 1960Forecasting Sales by Exponentially Weighted Moving Averages2,149 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited
  • 1964Mathematical models and marketing management65 cited
  • 1966A design for the Firm's marketing nerve center62 cited
  • 1973Marketing management and administrative action40 cited

Cited by

  • 1976The Management Information System User: An Exploratory Behavioral Analysis171 cited
  • 1993Microcomputers versus Mainframes: Use among Logistics and Marketing Professionals4 cited

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