Market-Oriented Management Systems: The Current Status

Arnold E. Amstutz

24 citations0/0 files storedJournal of Marketing Research

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Corporate Governance and Management Decision Support System Applications Competitive and Knowledge Intelligence

Abstract

Current literature is of little value in determining the nature and extent of system support being provided to marketing executives in major companies in the United States. This article describes the current state of market-oriented management information system development and utilization.

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References

1960Forecasting Sales by Exponentially Weighted Moving Averages 1966A Model of Adaptive Control of Promotional Spending 1964Mathematical models and marketing management 1966A design for the Firm's marketing nerve center 1973Marketing management and administrative action

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1976The Management Information System User: An Exploratory Behavioral Analysis 1993Microcomputers versus Mainframes: Use among Logistics and Marketing Professionals

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