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The allocation of resources to marketing communications in industrial markets · Study

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ArticleThe allocation of resources to marketing communications in industrial markets

Peter Turnbull1974

Article1974

The allocation of resources to marketing communications in industrial markets

24 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Pharmaceutical industry and healthcare

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References

1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition 1963Measuring advertising effectiveness.1966A Model of Adaptive Control of Promotional Spending 1973Marketing management and administrative action 1973A Decision Sequence Analysis of Developments in Marketing Communication

Cited by

1996Interaction, relationships and networks in business markets: an evolving perspective 2006Ongoing search among industrial buyers 1998Information Sources Used by an Organization During a Complex Decision Process 1983Product complexity effects on information source preference by retail buyers 1977Perceptions of uncertainty within a buying group 2014Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace 1984THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING

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Details

Year1974

Typearticle

Published1974-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(74)90005-4

openalex_workW2008456068

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