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The allocation of resources to marketing communications in industrial markets

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References

1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
1963Measuring advertising effectiveness.169 cited
1966A Model of Adaptive Control of Promotional Spending110 cited
1973Marketing management and administrative action40 cited
1973A Decision Sequence Analysis of Developments in Marketing Communication24 cited

Cited by

1996Interaction, relationships and networks in business markets: an evolving perspective588 cited
2006Ongoing search among industrial buyers144 cited
1998Information Sources Used by an Organization During a Complex Decision Process40 cited
1983Product complexity effects on information source preference by retail buyers17 cited
1977Perceptions of uncertainty within a buying group16 cited
2014Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace6 cited
1984THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING6 cited

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