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Consumers' Channel Choice and Channel Positioning in Multichannel Environment · Study

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ArticleConsumers' Channel Choice and Channel Positioning in Multichannel Environment

Jin-Myong Lee2012

OA

Articlehybrid2012

Consumers' Channel Choice and Channel Positioning in Multichannel Environment

Jin-Myong Lee · Jong- Youn Rha

10 citations·0/0 files stored·journal of consumer policy studies

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2025Advances in Consumer Research 2007Multichannel customer management: Understanding the research-shopper phenomenon 1954City Shoppers and Urban Identification: Observations on the Social Psychology of City Life 2008Multichannel Shopper Segments and Their Covariates☆2002The Market Valuation of Internet Channel Additions 1999Strategies for reducing consumers’ risk aversion in Internet shopping 2013Journal of the Academy of Marketing Science 2002Multi‐channel shopping: understanding what drives channel choice

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2020Clothing Purchase Behavior of Active Senior: Differences According to Gender and Shopping Orientation Types 2017A Study on Omni-Channel Strategy in Fashion Industry

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Year2012

Typearticle

Published2012-04-01

Venuejournal of consumer policy studies

ISSN-L1738-9003

Languageen

Citations10

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.15723/jcps..41.201204.143

openalex_workW2316780003

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