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The Role of e-Commerce in Multi-Channel Marketing Strategy · Study

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ChapterThe Role of e-Commerce in Multi-Channel Marketing Strategy

James R. Brown2013

Chapter2013

The Role of e-Commerce in Multi-Channel Marketing Strategy

James R. Brown · Rajiv P. Dant

16 citations·0/0 files stored·Progress in IS

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Supply Chain and Inventory Management Consumer Retail Behavior Studies Digital Innovation in Industries

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References

1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 2007Multichannel customer management: Understanding the research-shopper phenomenon 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions 2004Customer retailer loyalty in the context of multiple channel strategies 2008Multichannel Shopper Segments and Their Covariates☆2005Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior 2010Crafting Integrated Multichannel Retailing Strategies

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2018Multichannel segmentation in the after-sales stage in the insurance industryarticle · 13 shared references 2015Identifying patterns in channel usage across the search, purchase and post-sales stages of shoppingarticle · 12 shared references 2018Multichannel Retailing: A Review and Research Agendaarticle · 12 shared references 2014Misalignment and Its Influence on Integration Quality in Multichannel Servicesarticle · 11 shared references 2016Adding store to web: migration and synergy effects in multi-channel retailingarticle · 11 shared references 2014Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailingarticle · 11 shared references

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Year2013

Typechapter

Published2013-11-19

VenueProgress in IS

ISSN-L2196-8705

Languageen

Citations16

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/978-3-642-39747-9_20

openalex_workW4862795

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