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The Role of e-Commerce in Multi-Channel Marketing Strategy
16 references·0 citing·46 second hop
The Role of e-Commerce in Multi-Channel Marketing Strategy (2013)The Role of e-Commerce in Multi-Channel M…Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011)Innovations in Shopper Market…Crafting Integrated Multichannel Retailing Strategies (2010)Crafting Integrated Multichan…Crafting Integrated Multichannel Retailing Strategies (2010)Crafting Integrated Multichan…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Multichannel Shopper Segments and Their Covariates☆ (2008)Multichannel Shopper Segments…Multichannel customer management: Understanding the research-shopper phenomenon (2007)Multichannel customer managem…Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior (2005)Who are the multichannel shop…Managing Marketing Communications with Multichannel Customers (2005)Managing Marketing Communicat…Customer retailer loyalty in the context of multiple channel strategies (2004)Customer retailer loyalty in …Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Determinants of Online Channe…Multi‐channel shopping: understanding what drives channel choice (2002)Multi‐channel shopping: under…How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands (2002)How cannibalistic is the Inte…The Future of Shopping (1998)The Future of ShoppingInteractive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Conflict Resolution Processes in Contractual Channels of Distribution (1992)Conflict Resolution Processes…Measures of Manifest Conflict in Distribution Channels (1981)Measures of Manifest Conflict…Making business sense of the Internet (1999)Consumer buying behavior on the Internet: Findings from panel data (2000)Influencing the online consumer's behavior: the Web experience (2004)Consumer demographics, store attributes, and retail format choice in the US grocery market (2006)Customer engagement in service (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Service Quality in Multichannel Services Employing Virtual Channels (2006)The role of etail quality, e-satisfaction and e-trust in online loyalty development process (2009)An assessment of customers’ e-service quality perception, satisfaction and intention (2010)Diffusion of Innovations 1 (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer Equity Drivers and Future Sales (2008)Online relationship marketing (2018)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Challenges and Opportunities in Multichannel Customer Management (2006)Innovations in Retail Pricing and Promotions (2011)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues (2016)The Commitment-Trust Theory of Relationship Marketing (1994)Transaction Cost Analysis: Past, Present, and Future Applications (1997)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Towards a new taxonomy of circular economy business models (2017)Marketing Management (12th Edition) (2007)Challenges and solutions for marketing in a digital era (2014)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)The Application of Electronic Computers to Factor Analysis (1960)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)The Impact of Cross-Channel Integration on Retailers’ Sales Growth (2015)Dimensions of Consumer Expertise (1987)Constructive Consumer Choice Processes (1998)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)American Economic Review (2019)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues (2010)Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)
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References

  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider782 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
  • 2004Customer retailer loyalty in the context of multiple channel strategies610 cited
  • 2008Multichannel Shopper Segments and Their Covariates☆576 cited
  • 2005Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior514 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies501 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2002Multi‐channel shopping: understanding what drives channel choice388 cited
  • 1992Conflict Resolution Processes in Contractual Channels of Distribution380 cited
  • 2010Crafting Integrated Multichannel Retailing Strategies352 cited
  • 2002How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands341 cited
  • 1998The Future of Shopping309 cited

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  • 2005Managing Marketing Communications with Multichannel Customers285 cited
  • 1981Measures of Manifest Conflict in Distribution Channels262 cited
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