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Marketing during Periods of Shortage
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  • 1995Contingency relationships between entrepreneurship, export channel structure and environment167 cited
  • 2022Visual merchandising and store atmospherics: An integrated review and future research directions143 cited
  • 2006Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value137 cited
  • 2000Development of market orientation and competitiveness of Ukrainian firms134 cited
  • 2007A Model to Determine Customer Lifetime Value in a Retail Banking Context126 cited
  • 2015Less is more: is a green demarketing strategy sustainable?117 cited
  • 2004Consumers during crisis: responses from the middle class in Argentina114 cited
  • 2018Continued Use of Mobile Instant Messaging Apps: A New Perspective on Theories of Consumption, Flow, and Planned Behavior110 cited
  • 2011Estimating customer future value of different customer segments based on adapted RFM model in retail banking context90 cited
  • 2017Environmentally concerned consumer behavior: evidence from consumers in Rajasthan75 cited
  • 2020An empirical study of consumers intention to purchase energy efficient appliances71 cited
  • 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
  • 2020Benchmarking the barriers of sustainable consumer behaviour69 cited

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  • 2016Customer lifetime value determination based on RFM model69 cited
  • 2020An empirical study of purchase intention of energy-efficient home appliances: the influence of knowledge of eco-labels and psychographic variables63 cited
  • 2012Random Forests for Uplift Modeling: An Insurance Customer Retention Case61 cited