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Marketing during Periods of Shortage · Study

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ArticleMarketing during Periods of Shortage

Philip Kotler1974

Article1974

Marketing during Periods of Shortage

170 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

What is the role of company marketing during a period of shortage?

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Details

Year1974

Typearticle

Published1974-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations170

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1177/002224297403800305

openalex_workW2316902503

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