Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the QuikRabbit?

Abstract

Program-commercial separators in children's television shows do not appear to influence a young (age 5 and under) child's ability to recognize a commercial with greater or lesser speed. Children age 7 and older may be assisted in speed of commercial recognition by separators. Children age 3 and under did not, under experimental conditions, recognize a commercial nor could they realistically describe why commercials are in programs. The authors conclude that age remains a significant factor in the child-television relationship.

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