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A survey on real time bidding advertising
4 references·3 citing·29 second hop
A survey on real time bidding advertising (2014)A survey on real time bidding advertisingReal-time bidding for online advertising (2013)Real-time bidding for online …Real time bid optimization with smooth budget delivery in online advertising (2013)Real time bid optimization wi…Bidding for Representative Allocations for Display Advertising (2009)Bidding for Representative Al…Ad Exchanges: Research Issues (2009)Ad Exchanges: Research IssuesExploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach (2017)Exploring the optimal granula…Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising (2017)Big Data and Competition Poli…Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising (2017)Bidding Machine: Learning to …COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Optimal Auction Design (1981)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design (2015)Research in Operations Management and Information Systems Interface (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Real-Time Bidding by Reinforcement Learning in Display Advertising (2017)The impact of consumer multi-homing on advertising markets and media competition (2018)Dynamics of bid optimization in online advertisement auctions (2007)Bid optimizing and inventory scoring in targeted online advertising (2012)Real-Time Bidding in Online Display Advertising (2017)A study of the effects of programmatic advertising on users' concerns about privacy overtime (2018)Deep Reinforcement Learning for Sponsored Search Real-time Bidding (2018)A Bidding Model of Perfect Competition (1977)A Convergence Theorem for Competitive Bidding with Differential Information (1979)Auctions and Bidding (1986)The Impact of the Internet on Advertising Markets for News Media (2013)Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (2017)The Economics of Welfare (1933)Capitalism, Socialism and Democracy (2010)Big Data : The Management Revolution (2013)To discriminate or not to discriminate? Personalised pricing in online markets as exploitative abuse of dominance (2019)Principles of Marketing (1972)Marketing management: analysis. planning. implementation and control (2000)Prisoner's Dilemma (1965)Ad click prediction (2013)Autobidding with Constraints (2019)Bid Optimization by Multivariable Control in Display Advertising (2019)
this work references cited by second hop

References

  • 2013Real-time bidding for online advertising217 cited
  • 2009Ad Exchanges: Research Issues194 cited
  • 2009Bidding for Representative Allocations for Display Advertising128 cited
  • 2013Real time bid optimization with smooth budget delivery in online advertising112 cited

Cited by

  • 2017Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising82 cited
  • 2017Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising40 cited
  • 2017Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach36 cited

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