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Positioning: The Battle for Your Mind
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Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Your MindStudi Kelayakan Bisnis (2024)Studi Kelayakan BisnisEffective entrepreneurial marketing on Facebook – A longitudinal study (2018)Effective entrepreneurial mar…The customer value proposition: evolution, development, and application in marketing (2017)The customer value propositio…Identifying core indicators of sustainable tourism: A path forward? 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  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions170 cited
  • 2018Effective entrepreneurial marketing on Facebook – A longitudinal study160 cited
  • 2013The corporate brand identity matrix135 cited
  • 2014A Reconceptualization of Brand Image112 cited
  • 1996Divided by a Common Language107 cited
  • 2012Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

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106 cited
  • 2024Studi Kelayakan Bisnis99 cited