Article1975

Results concerning Brand Choice

Christopher Chatfield · Gerald J. Goodhardt

74 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

This article is concerned with stochastic models of consumer purchasing behavior for household purchases of frequently bought nondurable consumer goods, such as foods and toiletries. A model of multibrand purchasing behavior is developed for the independent case and the results help to justify some assumptions which have been made by various authors in the construction of models of buyer behavior. The implications for a general model of multibrand buying behavior are then considered.

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1971Stochastic Models of Buying Behavior.1971Stochastic Models of Buying Behavior

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1995Empirical Generalisations, Theory, and Method 1993The Future of Research in Marketing: Marketing Science 1986A Multivariate Polya Model of Brand Choice and Purchase Incidence 1982Dynamic Analysis of Consumer Response to Marketing Strategies 1995Grocery store patronage 1994Theory or Well-Based Results: Which Comes First?2019Peer-to-peer accommodation services in the sharing economy 1984Stochastic Panel-Data Models of Urban Shopping Behaviour: 1. Purchasing at Individual Stores in a Single City

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