Peer-to-peer accommodation services in the sharing economy

Kevin Kam Fung So · Karen Xie · Jiang Wu

49 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Sharing Economy and Platforms Diverse Aspects of Tourism Research Customer Service Quality and Loyalty

Abstract

Purpose This study aims to focus on peer-to-peer accommodation services in the sharing economy. Adopting construal level theory as the theoretical foundation, this study investigates the main and interaction effects of social and spatial distances on guest loyalty toward peer-to-peer accommodation. Design/methodology/approach This study uses a secondary source of online observational data archived on Xiaozhu , a leading peer-to-peer accommodation sharing platform in China. It consists of 2,612 observations of 1,304 unique travelers who stayed at 559 listings managed by 281 hosts in four major metropolitan areas of China over four years from August 2012 to August 2016. Non-linear binary choice panel models of probability regressions were used to estimate the effects of psychological distances (social and spatial) between hosts and guests on the likelihood of repeat purchase. The software used for the econometric analyses is STATA 14. Findings The results indicate that social distance negatively affects guest loyalty toward the listing hosts, while spatial distance has a positive influence on guest loyalty. The results also show significant interactions between the two psychological distance dimensions in influencing loyalty. The findings provide important insight into the influences of psychological distances on travelers’ repeat purchase behavior toward peer-to-peer accommodation providers. Originality/value This study contributes to the literature by providing empirical evidence that supports the importance of psychological distances in forming a loyal relationship between hosts and guests in the peer-to-peer accommodation sector of the sharing economy.

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References

2010Construal-level theory of psychological distance.1994Customer Loyalty: Toward an Integrated Conceptual Framework 2004Social Influence: Compliance and Conformity 2015The sharing economy: Why people participate in collaborative consumption 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry 2013Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector 2003Customer satisfaction and loyalty in online and offline environments 2016Trust and reputation in the sharing economy: The role of personal photos in Airbnb

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