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Results concerning Brand Choice

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References

1971Stochastic Models of Buying Behavior.233 cited
1971Stochastic Models of Buying Behavior168 cited

Cited by

1995Empirical Generalisations, Theory, and Method118 cited
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1984Stochastic Panel-Data Models of Urban Shopping Behaviour: 1. Purchasing at Individual Stores in a Single City46 cited
2016The uniqueness of sport: Testing against marketing's empirical laws45 cited
1990Industrial buying behavior: Aviation fuel contracts34 cited
2010The Effects of Product-Harm Crisis on Brand Performance34 cited
1977Relation of Brand Choice to Purchase Frequency33 cited
2012Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy32 cited

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2021The Dirichlet model in marketing27 cited

2016Brand growth in packaged goods markets: Ten cases with common patterns27 cited

2024Fifteen Years of Research on Customer Loyalty Formation: A Meta-Analytic Structural Equation Model27 cited