Article1988

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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Lawrence J. Marks, Michael A. Kamins, The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes, Journal of Marketing Research, Vol. 25, No. 3 (Aug., 1988), pp. 266-281

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2017A Theory of Cognitive Dissonance 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1957The Measurement of Meaning 1977Marketing Research: Methodological Foundations 1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1965An Experimental Study of Customer Effort, Expectation, and Satisfaction 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

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