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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes
11 references·16 citing·36 second hop
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes (1988)The Use of Product Sampling and Advertisi…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Disconfirmation of consumer expectations through product trial. (1979)Disconfirmation of consumer e…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Effect of expectation and dis…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Issues in Marketing's Use of …Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance (1973)Consumer Dissatisfaction: The…An Experimental Study of Customer Effort, Expectation, and Satisfaction (1965)An Experimental Study of Cust…The Measurement of Meaning (1957)The Measurement of MeaningFeeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction (2019)Feeling Confident and Smart w…Evaluating the impact of social media activities on human brand sales (2015)Evaluating the impact of soci…Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Effects of Internet Display A…Growing Existing Customers’ Revenue Streams through Customer Referral Programs (2013)Growing Existing Customers’ R…Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty (2011)Optimal Software Free Trial S…Consumer learning and the effects of virtual experience relative to indirect and direct product experience (2008)Consumer learning and the eff…A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors (2008)A Bite to Whet the Reward App…Telepresence and fantasy in online apparel shopping experience (2007)Telepresence and fantasy in o…Exploring the Latent Structure of Strength‐related Attitude Attributes (2006)Exploring the Latent Structur…The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations (2004)The relationship between mark…The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice (2004)The A2SC2Model: The Influence…The impact of external reference price on consumer price expectations (2003)The impact of external refere…Searching for Experiences (2002)Searching for ExperiencesThe Effects of Integrating Advertising and Negative Word‐of‐Mouth Communications on Message Processing and Response (1995)The Effects of Integrating Ad…An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product (1995)An Approach for Determining O…Attitude strength: One construct or many related constructs? (1993)Attitude strength: One constr…A Theory of Cognitive Dissonance (1957)A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites (1990)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)The Theory of Buyer Behavior (1971)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)The Handbook of Social Psychology (1969)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Thought confidence as a determinant of persuasion: The self-validation hypothesis. (2002)Moderators of the Relationship Between Implicit and Explicit Evaluation. (2005)Asymmetric effects of online consumer reviews (2014)Readings in Attitude Theory and Measurement (1968)Elimination by aspects: A theory of choice. (1972)Perceived risk: The concept and its measurement (1986)Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques (1989)An Attitude-Behavior Model of Salespeople's Customer Orientation (2005)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)An Investigation into the Determinants of Customer Satisfaction (1982)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination (2000)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1,740 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 1979Disconfirmation of consumer expectations through product trial.551 cited

Cited by

  • 1993Attitude strength: One construct or many related constructs?702 cited
  • 2004The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations247 cited
  • 2008Consumer learning and the effects of virtual experience relative to indirect and direct product experience

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232 cited
  • 2002Searching for Experiences216 cited
  • 2011Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty206 cited
  • 2006Exploring the Latent Structure of Strength‐related Attitude Attributes202 cited
  • 1995The Effects of Integrating Advertising and Negative Word‐of‐Mouth Communications on Message Processing and Response195 cited
  • 2014Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment191 cited
  • 2004The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice177 cited
  • 2013Growing Existing Customers’ Revenue Streams through Customer Referral Programs171 cited
  • 2015Evaluating the impact of social media activities on human brand sales169 cited
  • 2019Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction164 cited
  • 1995An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product156 cited
  • 2007Telepresence and fantasy in online apparel shopping experience145 cited
  • 2003The impact of external reference price on consumer price expectations141 cited
  • 2008A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors139 cited