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The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration

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References

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1992Negative political advertising: coming of age233 cited

Cited by

2002An Exploration of the Effects of Negative Political Advertising on Political Decision Making161 cited
2002Political Advertising Believability and Information Source Value during Elections159 cited
2007Does Political Advertising Persuade?143 cited
2018Going Negative, Worldwide: Towards a General Understanding of Determinants and Targets of Negative Campaigning143 cited
2019Negativity, emotionality and populist rhetoric in election campaigns worldwide, and their effects on media attention and electoral success143 cited
2004Do Negative Messages Work?131 cited
2011The Impact of Candidate Appearance and Advertising Strategies on Election Results130 cited
2016Political Advertising in 2016: The Presidential Election as Outlier?122 cited
2008The Dimensions of Negative Messages117 cited
2005Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism116 cited
2007Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered113 cited
2002An Aggregate Examination of the Backlash Effect in Political Advertising: The Case of the 1996 U.S. Senate Race in Minnesota98 cited
2002Cognitive Responses to Negative and Comparative Political Advertising95 cited
2004Negativity in the Evaluation of Political Candidates93 cited
1999The Sleeper Effect and Negative Political Advertising80 cited
2006Informative Positive and Negative Campaigning72 cited