Recent Developments in FTC Policy on Deception

Gary T. Ford · John E. Calfee

87 citations0/0 files storedJournal of Marketing

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European and International Contract Law Legal and Constitutional Studies Regulation and Compliance Studies

Abstract

This article discusses the FTC's 1983 policy statement on the meaning of deception. It places the statement in historical context and discusses the relations between the statement and other FTC documents, including the 1980 policy statement on unfairness and recent FTC opinions in consumer protection cases. Considerable attention is given to the specific elements of deception, the concrete meaning of those elements, and likely implications for future policy and for the role of consumer research.

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1970Information and Consumer Behavior 1973Free Competition and the Optimal Amount of Fraud 1974Advertising as Information 1984The Selection of Disputes for Litigation 1978Current issues and research in advertising 1980Strict Liability versus Negligence 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods 1973Toward an Economic Theory of Liability

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