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Marketing Productivity in Consumer Goods Industries. A Vertical Perspective · Study

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ArticleMarketing Productivity in Consumer Goods Industries. A Vertical Perspective

Unknown author1978

Article1978

Marketing Productivity in Consumer Goods Industries. A Vertical Perspective

Unknown author

24 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Quality and Supply Management Consumer Market Behavior and Pricing

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1990A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States 2002The effects of advertising on retail price competition under vertical restraint 2022Decomposing the effect of advertising: What happens in the retail channel?

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Year1978

Typearticle

Published1978-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250330

openalex_workW2320178486

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