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Marketing Productivity in Consumer Goods Industries. A Vertical Perspective
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Marketing Productivity in Consumer Goods Industries. A Vertical Perspective (1978)Marketing Productivity in Consumer Goods …Decomposing the effect of advertising: What happens in the retail channel? (2022)Decomposing the effect of adv…The effects of advertising on retail price competition under vertical restraint (2002)The effects of advertising on…A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States (1990)A Review of Empirical Studies…The Economics of Information (1961)Advertising as Information (1974)On the Evaluation of Structural Equation Models (1988)Some Problems in Market Distribution (1912)A theory of distribution channel structure (1966)The Service Economy (1968)Historical Method in Consumer Research: Developing Causal Explanations of Change (1993)A general theory of systems performance criteria (2009)Reflections on The History of Marketing Thought (2009)Managing Channel Profits (1983)Automobile Prices in Market Equilibrium (1995)How Advertising Works: What Do We Really Know? (1999)
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  • 1990A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States20 cited
  • 2002The effects of advertising on retail price competition under vertical restraint9 cited
  • 2022Decomposing the effect of advertising: What happens in the retail channel?6 cited

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