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Advertising and Product Liability Litigation
16 references·0 citing·53 second hop
Advertising and Product Liability Litigation (1997)Advertising and Product Liability Litigat…The great American blow-up: puffery in advertising and selling (1997)The great American blow-up: p…Advertising Strategies to Increase Usage Frequency (1996)Advertising Strategies to Inc…Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity (1995)Toward a Reconciliation of Ma…Consumer Involvement and Deception from Implied Advertising Claims (1995)Consumer Involvement and Dece…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Determining the Appropriate R…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Getting the most out of advertising and promotion. (1990)Getting the most out of adver…Ease of Message Processing as a Moderator of Repetition Effects in Advertising (1990)Ease of Message Processing as…Ease of Message Processing as a Moderator of Repetition Effects in Advertising (1990)Ease of Message Processing as…Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion (1988)Spontaneous Inference Process…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Identifying Misleading Advertising (1981)Identifying Misleading Advert…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…North Carolina Law Review (1927)North Carolina Law ReviewThe Impact of Television Advertising: Learning Without Involvement (1965)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Advertising Attitudes and Advertising Effectiveness (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Design and Analysis: A Researcher's Handbook (1975)The Elaboration Likelihood Model of Persuasion (1986)Information Processing from Advertisements: Toward an Integrative Framework (1989)Managing What Consumers Learn from Experience (1989)Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Ad hoc categories (1983)Norm theory: Comparing reality to its alternatives. 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References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1927North Carolina Law Review1,759 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1992Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety823 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects554 cited
  • 1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising339 cited
  • 1996Advertising Strategies to Increase Usage Frequency290 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising274 cited
  • 1988Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion256 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1995Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity204 cited
  • 1990Getting the most out of advertising and promotion.172 cited
  • 1981Identifying Misleading Advertising152 cited
  • 1997The great American blow-up: puffery in advertising and selling

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130 cited
  • 1995Consumer Involvement and Deception from Implied Advertising Claims126 cited
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