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A Conceptual Framework for Marketing Intelligence
16 references·0 citing·37 second hop
A Conceptual Framework for Marketing Intelligence (2012)A Conceptual Framework for Marketing Inte…The Third Wave of Marketing Intelligence (2009)The Third Wave of Marketing I…The Current State of Business Intelligence (2007)The Current State of Business…Business Intelligence (2007)Business IntelligenceIntegrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce (2006)Integrating Marketing Intelli…The concept of document warehousing for multi-dimensional modeling of textual-based business intelligence (2005)The concept of document wareh…Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing (2004)Whose Identity Is It Anyway? …Business marketing management : A Strategic view of industrial and organizational markets (2004)Business marketing management…Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)Role of Marketing Intelligenc…CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time (2001)CRM at the Speed of Light: Ca…The contribution of market intelligence to tactical and strategic business decisions (2000)The contribution of market in…Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Accelerating Customer Relatio…Understanding consumer database marketing (1997)Understanding consumer databa…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…Database marketing for competitive advantage (1987)Database marketing for compet…Marketing Research (1970)Marketing ResearchDeveloping Maturity Models for IT Management (2009)MetaFraud: A Meta-Learning Framework for Detecting Financial Fraud1 (2012)A unified foundation for business analytics (2014)Impact of business analytics and enterprise systems on managerial accounting (2017)Introduction to WordNet: An On-line Lexical Database * (1990)The data warehouse toolkit: practical techniques for building dimensional data warehouses (1996)Building a Data Warehouse (2008)A text-based decision support system for financial sequence prediction (2011)A tool to evaluate the business intelligence of enterprise systems (2011)Evaluation model of business intelligence for enterprise systems using fuzzy TOPSIS (2011)Specification Tests in Econometrics (1978)Building Models for Marketing Decisions (2000)Marketing Models of Service and Relationships (2006)Analytics for Customer Engagement (2010)Discipline and Punish: The Birth of the Prison. (1978)The Postmodern Condition: A Report on Knowledge (1984)Discipline and Punish: The Birth of the Prison. (1996)Netnography as a consumer education research tool (2006)Living in a big data world: Predicting mobile commerce activity through privacy concerns (2016)A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing (2019)The internet, consumer empowerment and marketing strategies (2006)An exploratory study of implementation of customer relationship management strategy (2007)Customer relationship management research (1992‐2002) (2005)Customer Relationship Management: from Strategy to Implementation (2006)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)Key account management: Theory, practice and challenges (1997)Factors of determining long-term orientation in interfirm relationships (2007)Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products (2008)Switching barriers in consumer markets: an investigation of the financial services industry (2001)Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts[1] (2003)Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites (2006)Measuring the effects of business intelligence systems: The relationship between business process and organizational performance (2008)The impact of business analytics on supply chain performance (2009)An integrated big data analytics-enabled transformation model: Application to health care (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1970Marketing Research3,552 cited
  • 2007Business Intelligence924 cited
  • 2007The Current State of Business Intelligence642 cited
  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies434 cited
  • 2004Business marketing management : A Strategic view of industrial and organizational markets256 cited
  • 2001CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time184 cited
  • 2004Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing148 cited
  • 2005The concept of document warehousing for multi-dimensional modeling of textual-based business intelligence104 cited
  • 2000The contribution of market intelligence to tactical and strategic business decisions90 cited
  • 1997Understanding consumer database marketing51 cited
  • 2006Integrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce44 cited
  • 2009The Third Wave of Marketing Intelligence41 cited
  • 2001Role of Marketing Intelligence in Making Pricing Policy in Construction39 cited

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  • 1987Database marketing for competitive advantage35 cited
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