SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment
4 references·1 citing·22 second hop
The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment (1989)The Accuracy of Diary Measures of Car Rad…Fundamentals of advertising research (1984)Fundamentals of advertising r…How Media Directors View Reach/Frequency Estimation (1982)How Media Directors View Reac…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Measuring advertising effectiveness. (1963)Measuring advertising effecti…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Coefficient Alpha and the Internal Structure of Tests (1951)The critical incident technique. (1954)Handbook of Industrial and Organizational Psychology. (1977)The Effect of a Market Orientation on Business Profitability (1990)Measuring Service Quality: A Reexamination and Extension (1992)\nThe use of partial least squares path modeling in international marketing (2009)Conflict, arousal, and curiosity. (1960)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Measuring the Involvement Construct (1985)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising (1985)How Leading Advertising Agencies Perceive Effective Reach and Frequency (1985)A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the “Duplication of Viewing Law” (1991)How Consumers Assess the Value of Advertising (1995)Mass Media Research: An Introduction -9/E. (2009)Latest evolution of academic research in corporate social responsibility: an empirical analysis (2010)Assessing Response to Industrial Marketing Strategy (1978)Antecedents of the adoption of the new mobile payment systems: The moderating effect of age (2014)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)
this work references cited by second hop

References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,591 cited
  • 1963Measuring advertising effectiveness.169 cited
  • 1982How Media Directors View Reach/Frequency Estimation48 cited
  • 1984Fundamentals of advertising research24 cited

Cited by

  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads1,288 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work