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Constructing and Disputing Brand National Identity in Marketing Discourse
16 references·2 citing·41 second hop
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References

  • 1992Language and Symbolic Power.9,964 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 2003The social life of cultural value1,491 cited
  • 2001The Discourse of Advertising1,129 cited
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  • 1988SCOPIC REGIMES OF MODERNITY751 cited
  • 2002The Scandals of Translation735 cited
  • 1990Poetics And Performance As Critical Perspectives On Language And Social Life498 cited
  • 2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?451 cited
  • 1999The scandals of translation: towards an ethics of difference448 cited
  • 2001Languages and Publics: The Making of Authority414 cited
  • 2001Identity constructions in multilingual advertising408 cited
  • 2006Relevance in business research: the case of country‐of‐origin research in marketing368 cited
  • 1993The Discourse of Advertising364 cited
  • 2005Advertising as Multilingual Communication

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349 cited

Cited by

  • 2020Language Policy in Business9 cited
  • 2023Banal nationalism and conversational cosmopolitanism: the potential of online language education for intercultural communication8 cited