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The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study
16 references·6 citing·34 second hop
The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study (1997)The Strategic Market Planning-Implementat…Qualitative Data Analysis (2008)Qualitative Data AnalysisMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Qualitative Research for Education: An Introduction to Theory and Methods (1997)Qualitative Research for Educ…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…Strategy and Structure: (1986)Strategy and Structure:A Model for Studying R&D. Marketing Interface in the Product Innovation Process (1986)A Model for Studying R&D. Mar…Of strategies, deliberate and emergent (1985)Of strategies, deliberate and…Introduction to qualitative research methods : the search for meanings (1984)Introduction to qualitative r…Strategy formulation : analytical concepts (1978)Strategy formulation : analyt…Strategic Change: "Logical Incrementalism.". (1978)Strategic Change: "Logical In…Progress and Its Problems (1977)Progress and Its ProblemsFederal Programs Supporting Educational Change (1975)Federal Programs Supporting E…Organization and environment (1967)Organization and environmentStrategy and Structure: Chapters in the History of Industrial Enterprise. (1963)Strategy and Structure: Chapt…Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Strategy and Structure: Chapt…BRAND MANAGEMENT IN SMALL AND MEDIUM ENTERPRISE: EVIDENCE FROM DUBAI, UAE (2014)BRAND MANAGEMENT IN SMALL AND…The Configuration of Entrepreneurial Strategy in Chinese Small Textile Manufacturing Firms (2013)The Configuration of Entrepre…Interactive effects of marketing strategy formulation and implementation upon firm performance (2013)Interactive effects of market…Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation (2013)Developing customised CRM pro…The mediating role of marketing capability: evidence from Korean companies (2012)The mediating role of marketi…Strategic branding roadmap for SMEs operating in business‐to‐business sector (2012)Strategic branding roadmap fo…Management. Tasks, Responsibilities, Practices. (1975)Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry (1993)Electronic Mail as the Medium of Managerial Choice (1994)Innovation: A Guide to the Literature (2009)Organizational Strategy, Structure, and Process (1978)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Contemporary Strategy Analysis (1998)The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence (2018)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A Guide to Conducting Consensual Qualitative Research (1997)Techniques to Identify Themes (2003)Understanding Reliability and Validity in Qualitative Research (2015)The Case Research Strategy in Studies of Information Systems (1987)Introduction: epistemic communities and international policy coordination (1992)The interdisciplinary study of coordination (1994)The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies (2002)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)The dominant logic: A new linkage between diversity and performance (1986)The resource‐based view within the conversation of strategic management (1992)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Organizational Information Requirements, Media Richness and Structural Design (1986)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)
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References

  • 2008Qualitative Data Analysis17,372 cited
  • 1997Qualitative Research for Education: An Introduction to Theory and Methods14,936 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1967Organization and environment5,198 cited
  • 1985Of strategies, deliberate and emergent4,634 cited
  • 1986Strategy and Structure:3,497 cited
  • 1963Strategy and Structure: Chapters in the History of Industrial Enterprise.3,393 cited
  • 1962Strategy and Structure: Chapters in the History of the American Industrial Enterprise3,220 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1978Strategy formulation : analytical concepts2,525 cited
  • 1977Progress and Its Problems1,912 cited
  • 1984Introduction to qualitative research methods : the search for meanings1,651 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
  • 1975Federal Programs Supporting Educational Change725 cited
  • 1978

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Strategic Change: "Logical Incrementalism.".
663 cited

Cited by

  • 2013Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation48 cited
  • 2012The mediating role of marketing capability: evidence from Korean companies34 cited
  • 2013Interactive effects of marketing strategy formulation and implementation upon firm performance22 cited
  • 2012Strategic branding roadmap for SMEs operating in business‐to‐business sector21 cited
  • 2014BRAND MANAGEMENT IN SMALL AND MEDIUM ENTERPRISE: EVIDENCE FROM DUBAI, UAE13 cited
  • 2013The Configuration of Entrepreneurial Strategy in Chinese Small Textile Manufacturing Firms11 cited