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Informal Group Influence on Risk Taking

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References

1960Consumer Behavior as Risk Taking1,879 cited
1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis1,547 cited
1957The Diffusion of an Innovation Among Physicians1,470 cited
1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
1965Risk Taking: A Study in Cognition and Personality896 cited
1961A comparison of individual and group decisions involving risk437 cited
1962Group influence on individual risk taking.422 cited
1983Risk Taking: A Study in Cognition and Personality356 cited
1965Group decision making under risk of aversive consequences.151 cited

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1978Group-Induced Polarization of Attitudes and Behavior248 cited
1993How organizational buyers reduce risk62 cited
2008Does Consumer Ethnocentrism Affect Purchase Intentions Of Chinese Consumers? Mediating Effect Of Brand Sensitivity And Moderating Effect Of Product Cues36 cited
2001Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach22 cited
1974Is There a Generalized Risky Shift Phenomenon in Consumer Behavior?20 cited
1998

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Can Group-and Issue-Related Factors Predict Choice Shift?

17 cited

2011Why Do People Make Online Group Purchases? Risk Avoidance, Sociability, Conformity, and Perceived Playfulness9 cited

1974Comment on Woodside3 cited

2015Perceived Risk: Its Effects on Installment Credit Buying1 cited