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ArticleWhat happened to strategic segmentation?

Unknown author2009

OA

Articlebronze2009

What happened to strategic segmentation?

Unknown author

14 citations·0/0 files stored·Journal of Direct Data and Digital Marketing Practice

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

2009Customer relationship management concepts and technologies 2006Handbook of CRM : archieving excellence in customer management 1990The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy 2010Scoring points: How Tesco continues to win customer loyalty 2004Scoring Points: How Tesco Continues to Win Customer Loyalty

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Year2009

Typearticle

Published2009-10-01

VenueJournal of Direct Data and Digital Marketing Practice

ISSN-L1746-0166

Languageen

Citations14

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/dddmp.2009.27

openalex_workW2321806535

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