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What happened to strategic segmentation?
5 references·0 citing·13 second hop
What happened to strategic segmentation? (2009)What happened to strategic segmentation?Scoring points: How Tesco continues to win customer loyalty (2010)Scoring points: How Tesco con…Customer relationship management concepts and technologies (2009)Customer relationship managem…Handbook of CRM : archieving excellence in customer management (2006)Handbook of CRM : archieving …Scoring Points: How Tesco Continues to Win Customer Loyalty (2004)Scoring Points: How Tesco Con…The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (1990)The New Direct Marketing: How…Are private label users attractive targets for retailer coupons? (2010)Multi-Scalar Localization and Capability Transference: Exploring Embeddedness in the Asian Retail Expansion of Tesco (2014)Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends (2017)The Customer Concept: The Basis for a New Marketing Paradigm (1999)New millennium, new segments: moving towards the segment of one? (2001)Towards a general definition of customer relationship management (2001)Harnessing marketing automation for B2B content marketing (2015)Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty (2020)Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes (2021)Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers (2010)Strategic, Operational, and Analytical Customer Relationship Management (2007)A Relationship Approach to Higher Education Institution Stakeholder Management (2010)Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance (2012)
this work references cited by second hop

References

  • 2009Customer relationship management concepts and technologies440 cited
  • 2006Handbook of CRM : archieving excellence in customer management143 cited
  • 1990The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy65 cited
  • 2010Scoring points: How Tesco continues to win customer loyalty48 cited
  • 2004Scoring Points: How Tesco Continues to Win Customer Loyalty42 cited

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