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Do we really need ‘Brand Equity’? · Study

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ArticleDo we really need ‘Brand Equity’?

Paul Feldwick1996

Article1996

Do we really need ‘Brand Equity’?

185 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2018An integrative model of destination brand equity and tourist satisfaction 2015Applying flow theory to booking experiences: An integrated model in an online service context 2015Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity 1998Brand association and memory decay effects of sponsorship:2011The importance of brand heritage as a key performance driver in marketing management 2009A taxonomy of brand valuation practice: Methodologies and purposes 2014The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media 2008Brand building in software SMEs: an empirical study

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Year1996

Typearticle

Published1996-08-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations185

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.1996.23

openalex_workW2323054532

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