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Cited by

• 2018An integrative model of destination brand equity and tourist satisfaction190 cited
• 2015Applying flow theory to booking experiences: An integrated model in an online service context176 cited
• 2015Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity144 cited
• 1998Brand association and memory decay effects of sponsorship:128 cited
• 2011The importance of brand heritage as a key performance driver in marketing management118 cited
• 2009A taxonomy of brand valuation practice: Methodologies and purposes117 cited
• 2014The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media113 cited
• 2008Brand building in software SMEs: an empirical study105 cited
• 2015The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector98 cited
• 2012The mediatory impact of brand loyalty and brand image on brand equity95 cited
• 2017Mobile banking behavior and flow experience93 cited
• 2019Brand equity in higher education: comparative analysis68 cited
• 2021The effects of green brand equity on green word of mouth: the mediating roles of three green factors62 cited