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• 2009Corporate Social Responsibility (CSR) Disclosure of Advertising Agencies: An Exploratory Analysis of Six Holding Companies' Annual Reports97 cited
• 2005Developing, Communicating and Promoting Corporate Ethics Statements: A Longitudinal Analysis63 cited
• 2003An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees53 cited
• 2017Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies50 cited
• 2005Ethics and international marketing42 cited
• 2018How to Build Consumer Trust: Socially Responsible or Controversial Advertising40 cited
• 2007Buyer–Seller Information Asymmetry: Challenges to Distributive and Corrective Justice35 cited
• 2000The Ethical Advertising Covenant: regulating ageism in UK advertising30 cited
• 2003An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics24 cited
• 2011Ethical Positioning Index (EPI): an innovative tool for differential brand positioning24 cited
• 2003Regulating ageism in UK advertising: an industry perspective22 cited
• 2012The Billboardization of Metro Manila18 cited
• 2025Ethical marketing: a review and research agenda