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Glocalization and English Mixing in Advertising in Taiwan
8 references·14 citing·44 second hop
Glocalization and English Mixing in Advertising in Taiwan (2008)Glocalization and English Mixing in Adver…World Englishes in Global Advertising (2008)World Englishes in Global Adv…The Handbook of World Englishes (2006)The Handbook of World English…10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)10. ADVERTISING AS A SITE OF …Mixing English in French advertising (2002)Mixing English in French adve…English in Dutch Commercials: Not Understood and Not Appreciated (2000)English in Dutch Commercials:…The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95. (1992)The alchemy of English: The s…Discourse functions and pragmatics of mixing: advertising across cultures (1992)Discourse functions and pragm…English in the World: Teaching and Learning the Language and Literatures (1987)English in the World: Teachin…Creative appropriation of offline linguistic landscapes on Chinese social media: the case of playful mockery of universities on Sina Weibo (2024)Creative appropriation of off…Exploring English in TV product advertising for Dutch‐speaking children (2021)Exploring English in TV produ…Designing food packaging to present healthy and ethical diets to the New Chinese middle classes (2021)Designing food packaging to p…English as a Global Language (2019)English as a Global LanguageEnglish and other languages in Italian advertising (2019)English and other languages i…English in Thai Tourism: Global English as a Nexus of Practice (2018)English in Thai Tourism: Glob…In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes (2017)In Arabic, English, or a Mix?…Plurilingual posters in a multilingual city: reader positioning and power negotiation (2016)Plurilingual posters in a mul…CODE-MIXING AND CODE-SWITCHING IN EFL/ESL CONTEXT: A SOCIOLINGUISTIC APPROACH (2016)CODE-MIXING AND CODE-SWITCHIN…English Mixing in Advertising in Taiwan: A Study of English-Literate Readers' Attitudes (2013)English Mixing in Advertising…Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection (2013)Advertising to Italian Englis…A study of the use of English and other languages in TV-commercials in Sweden (2013)A study of the use of English…Expatriation willingness in Asia: the importance of host-country characteristics and employees' role commitments (2011)Expatriation willingness in A…The effects of the use of English in Polish product advertisements: Implications for English for business purposes (2010)The effects of the use of Eng…Imagined Communities. Reflections on the Origin and Spread of Nationalism (1985)The Constitution of the Republic of South Africa (1994)English as a lingua franca and globalization: an interconnected perspective (2007)English as an Asian lingua franca and the multilingual model of ELT (2010)3. English as a Global Language (2016)English around the World: An Introduction (2020)Translation and content analysis of oral and written materials (1980)Field Methods in Cross-Cultural Research (1988)English for Specific Purposes and English as a Lingua Franca (2012)Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf (2013)Developing a frequent technical words list for finance: A hybrid approach (2018)Reading images: the grammar of visual design (1996)The Discourse of Advertising (2001)Linguistic Landscape and Minority Languages (2006)Attitudes to Language (2010)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)The Other Tongue: English across Cultures (1983)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)English in advertising and brand naming: sociolinguistic considerations and the case of Brazil (2002)English in product advertisements in Belgium, France, Germany, the Netherlands and Spain (2007)English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands (2010)Sex, covert prestige and linguistic change in the urban British English of Norwich (1972)Accents of English (1982)THE GLOBALIZATION OF MARKETS (1983)Bilingualism and the Emotional Intensity of Advertising Language (2008)A literature review on the mediation of sociolinguistic style in television and cinematic fiction: Sustaining the ideology of authenticity (2014)Back-Translation for Cross-Cultural Research (1970)Sources of Conflict between Work and Family Roles (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Cosmopolitan career choices: a cross-cultural study of job candidates' expatriation willingness (2013)Opportunities and challenges for expatriates in emerging markets: an exploratory study of Korean expatriates in India (2013)Merit‐based Rewards, Job Satisfaction and Voluntary Turnover: Moderating Effects of Employee Demographic Characteristics (2018)Global Englishes, Rip Slyme, and performativity (2003)Changing Contexts and Shifting Paradigms in Pronunciation Teaching (2005)Research on Globalization and Education (2008)Closing A Conceptual Gap: The Case For A Description Of English As A Lingua Franca (2001)The Dynamics of New Englishes: From Identity Construction to Dialect Birth (2003)A systematic review of English medium instruction in higher education (2017)English in Advertising: Generic Intertextuality in a Globalizing Media Environment (2009)English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text (2010)Visual attention toward tourism photographs with text: An eye-tracking study (2015)English in Iranian magazine advertising1 (2012)English in Macedonian television commercials (2012)English in Italian advertising (2013)
this work references cited by second hop

References

  • 1987English in the World: Teaching and Learning the Language and Literatures1,485 cited
  • 1992The alchemy of English: The spread, functions, and models of non-native Englishes. By Braj B. Kachru Urbana & Chicago: University of Illinois Press, 1990 (1986). Pp. xii, 200. $12.95.1,334 cited
  • 2006The Handbook of World Englishes334 cited
  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 2000English in Dutch Commercials: Not Understood and Not Appreciated133 cited
  • 2002Mixing English in French advertising111 cited
  • 2008World Englishes in Global Advertising41 cited

Cited by

  • 2011Expatriation willingness in Asia: the importance of host-country characteristics and employees' role commitments60 cited
  • 2010The effects of the use of English in Polish product advertisements: Implications for English for business purposes47 cited
  • 2013Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection22 cited
  • 2019English and other languages in Italian advertising21 cited
  • 2016Plurilingual posters in a multilingual city: reader positioning and power negotiation20 cited
  • 2021Designing food packaging to present healthy and ethical diets to the New Chinese middle classes

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18 cited
  • 2019English as a Global Language15 cited
  • 2016CODE-MIXING AND CODE-SWITCHING IN EFL/ESL CONTEXT: A SOCIOLINGUISTIC APPROACH11 cited
  • 2017In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes9 cited
  • 2013English Mixing in Advertising in Taiwan: A Study of English-Literate Readers' Attitudes7 cited
  • 2024Creative appropriation of offline linguistic landscapes on Chinese social media: the case of playful mockery of universities on Sina Weibo5 cited
  • 2021Exploring English in TV product advertising for Dutch‐speaking children4 cited
  • 2018English in Thai Tourism: Global English as a Nexus of Practice3 cited
  • 2013A study of the use of English and other languages in TV-commercials in Sweden2 cited