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ArticleSuccessful Marketing Strategies

James David Taylor1973

Article1973

Successful Marketing Strategies

James David Taylor · Jon G. Udell

25 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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1975Toward a Contingency Theory of Business Strategy 1990Toward a Contingency Theory of Business Strategy 1980Operationalizing the Concept of Business-Level Strategy in Research 2010Why is understanding customer attitude toward 4Ps marketing mix important? The case of the livestock input industry in Indonesia 1978Stability or change in marketing methods?

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Year1973

Typearticle

Published1973-10-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250370

openalex_workW2326647745

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