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Successful Marketing Strategies
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Successful Marketing Strategies (1973)Successful Marketing StrategiesWhy is understanding customer attitude toward 4Ps marketing mix important? The case of the livestock input industry in Indonesia (2010)Why is understanding customer…Toward a Contingency Theory of Business Strategy (1990)Toward a Contingency Theory o…Operationalizing the Concept of Business-Level Strategy in Research (1980)Operationalizing the Concept …Stability or change in marketing methods? (1978)Stability or change in market…Toward a Contingency Theory of Business Strategy (1975)Toward a Contingency Theory o…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Customer value change in industrial marketing relationships: A call for new strategies and research (1997)The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Perceived Importance of the Elements of Strategy (1968)The future of marketing strategy (1976)Marketing in 1985: A View from the Ivory Tower (1977)The Nature of Managerial Work (1974)Organizational Strategy, Structure, and Process (1978)Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation (1984)Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance (1984)The Concept of Fit in Strategy Research: Toward Verbal and Statistical Correspondence (1989)The Management of Innovation (1994)Business policy: text and cases (1973)Dimensions of Organizational Task Environments (1984)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Scanning the business environment (2008)Scanning the business environment (2015)Essence of Decision: Explaining the Cuban Missile Crisis (1972)
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  • 1975Toward a Contingency Theory of Business Strategy630 cited
  • 1990Toward a Contingency Theory of Business Strategy612 cited
  • 1980Operationalizing the Concept of Business-Level Strategy in Research330 cited
  • 2010Why is understanding customer attitude toward 4Ps marketing mix important? The case of the livestock input industry in Indonesia9 cited
  • 1978Stability or change in marketing methods?6 cited

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