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ArticleThe future of marketing strategy

Robert F. Lusch1976

Article1976

The future of marketing strategy

Robert F. Lusch · Jon G. Udell · Gene R. Laczniak

45 citations·0/0 files stored·Business Horizons

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Innovation and Knowledge Management Marketing and Advertising Strategies Organizational Management and Innovation

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1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1992Developing a market orientation: An organizational strategy perspective 2004Market orientation in Indian organizations: an empirical study 1980The Changing Character of Industrial Selling 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru 1981Industrial sales management in the 1980s 1978Stability or change in marketing methods?

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Year1976

Typearticle

Published1976-12-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations45

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/0007-6813(76)90011-2

openalex_workW2057937229

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