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The future of marketing strategy
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The future of marketing strategy (1976)The future of marketing strategyMEDINDO A ORIENTAÇÃO PARA O MERCADO: EMPRESAS BRASILEIRAS VERSUS EMPRESAS ESTRANGEIRAS (2010)MEDINDO A ORIENTAÇÃO PARA O M…Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru (2010)Kontrola skuteczności marketi…Market orientation in Indian organizations: an empirical study (2004)Market orientation in Indian …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Developing a market orientation: An organizational strategy perspective (1992)Developing a market orientati…The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma (1991)The Marketing Concept as the …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Industrial sales management in the 1980s (1981)Industrial sales management i…The Changing Character of Industrial Selling (1980)The Changing Character of Ind…Stability or change in marketing methods? (1978)Stability or change in market…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Effect of a Market Orientation on Business Profitability (1990)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)Evolving to a New Dominant Logic for Marketing (2003)The Discovery of Grounded Theory (2017)Management of the sales force (1979)Business ethics: A literature review with a focus on marketing ethics (1989)The Effect of a Market Orientation on Business Profitability (1990)The Capabilities of Market-Driven Organizations (1994)Market Orientation and the Learning Organization (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Customer value: The next source for competitive advantage (1997)Relationship between Salesperson Performance and Understanding of Customer Decision Making (1978)The social psychology of industrial buying and selling (1978)Industrial buyers’ perceptions of industrial salespersons (2003)Do consulting‐oriented sales management programs impact salesforce performance and profit? (2006)Sales and Marketing Management (2007)Making Sense of the Customer’s Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective (2013)Coefficient Alpha and the Internal Structure of Tests (1951)Market Orientation in the Chilean Small Business Context (2006)Strategic orientations and performance: A configurational perspective (2015)The Perceived Importance of the Elements of Strategy (1968)Successful Marketing Strategies (1973)Marketing in 1985: A View from the Ivory Tower (1977)Social Marketing: An Approach to Planned Social Change (1971)Principles of Marketing (1972)Management International Review (2004)Managing Brand Equity (1991)Firm resources and sustained competitive advantage (2004)Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowane (2013)
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  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1992Developing a market orientation: An organizational strategy perspective1,213 cited
  • 2004Market orientation in Indian organizations: an empirical study26 cited
  • 1980The Changing Character of Industrial Selling15 cited
  • 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited
  • 1981Industrial sales management in the 1980s10 cited
  • 1978Stability or change in marketing methods?6 cited
  • 2010MEDINDO A ORIENTAÇÃO PARA O MERCADO: EMPRESAS BRASILEIRAS VERSUS EMPRESAS ESTRANGEIRAS5 cited
  • 1991The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma4 cited

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