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ArticleStability or change in marketing methods?

Clyde E. Harris1978

Article1978

Stability or change in marketing methods?

Clyde E. Harris · Richard R. Still · Melvin R. Crask

6 citations·0/0 files stored·Business Horizons

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies International Business and FDI

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1976The future of marketing strategy 1968The Perceived Importance of the Elements of Strategy 1973Successful Marketing Strategies 1977Marketing in 1985: A View from the Ivory Tower

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Year1978

Typearticle

Published1978-10-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0007-6813(78)90005-8

openalex_workW2117535526

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