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Stability or change in marketing methods?
4 references·0 citing·11 second hop
Stability or change in marketing methods? (1978)Stability or change in marketing methods?Marketing in 1985: A View from the Ivory Tower (1977)Marketing in 1985: A View fro…The future of marketing strategy (1976)The future of marketing strat…Successful Marketing Strategies (1973)Successful Marketing Strategi…The Perceived Importance of the Elements of Strategy (1968)The Perceived Importance of t…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Developing a market orientation: An organizational strategy perspective (1992)Market Orientation: Antecedents and Consequences (1993)Buyer information sources in the capital equipment industry (1977)Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation (1992)A Review of Marketing Mix: 4Ps or More? (2009)Changes in industrial buying: Implications for industrial marketers (1980)Salespeople View Buyer Behavior (1982)Toward a Contingency Theory of Business Strategy (1975)Operationalizing the Concept of Business-Level Strategy in Research (1980)Toward a Contingency Theory of Business Strategy (1990)
this work references cited by second hop

References

  • 1976The future of marketing strategy45 cited
  • 1968The Perceived Importance of the Elements of Strategy29 cited
  • 1973Successful Marketing Strategies25 cited
  • 1977Marketing in 1985: A View from the Ivory Tower10 cited

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