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Integrated Marketing Communications And Brand Identity Development · Study

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ArticleIntegrated Marketing Communications And Brand Identity Development

Marija Jankovic2012

Article2012

Integrated Marketing Communications And Brand Identity Development

Marija Jankovic

16 citations·0/0 files stored·Management Journal of Sustainable Business and Management Solutions in Emerging Economies

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2007Marketing Management (12th Edition)2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 2002Integrated Advertising, Promotion and Marketing Communications 2007Fundamentals of Marketing 2010Integrated Marketing Communication 2014Strategic Integrated Marketing Communications 2005Integrated Marketing Communication 2018Strategic Integrated Marketing Communication

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2021Brand identity and culture interaction in the Indian context: a grounded approach

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Year2012

Typearticle

Published2012-06-01

VenueManagement Journal of Sustainable Business and Management Solutions in Emerging Economies

ISSN-L1820-0222

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.7595/management.fon.2012.0015

openalex_workW2329032872

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