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Integrated Marketing Communications And Brand Identity Development

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References

2007Marketing Management (12th Edition)1,029 cited
2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
2002Integrated Advertising, Promotion and Marketing Communications286 cited
2007Fundamentals of Marketing195 cited
2010Integrated Marketing Communication182 cited
2014Strategic Integrated Marketing Communications71 cited
2005Integrated Marketing Communication43 cited
2018Strategic Integrated Marketing Communication20 cited

Cited by

2021Brand identity and culture interaction in the Indian context: a grounded approach13 cited

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