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Management Science and Marketing Management
16 references·16 citing·39 second hopsampled
Management Science and Marketing Management (1985)Management Science and Marketing Manageme…Microeconomic Systems as an Experimental Science (1991)Microeconomic Systems as an E…Annals of operations research (1989)Annals of operations researchDer moderne Kapitalismus (1986)Der moderne KapitalismusFoundations of data envelopment analysis for Pareto-Koopmans efficient empirical production functions (1985)Foundations of data envelopme…Marketing, Scientific Progress, and Scientific Method (1983)Marketing, Scientific Progres…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…Advances in Consumer Research (1983)Advances in Consumer ResearchFoundations of Decision Support Systems (1982)Foundations of Decision Suppo…Factors Affecting the Use of Market Research Information: A Path Analysis (1982)Factors Affecting the Use of …Commercial Use of Conjoint Analysis: A Survey (1982)Commercial Use of Conjoint An…Econometric Models for Probabilistic Choice Among Products (1980)Econometric Models for Probab…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Measuring the efficiency of decision making units (1978)Measuring the efficiency of d…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Linear Programming Techniques…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Selling the American People (2023)Selling the American PeopleBenchmarking Retail Productivity Considering Retail Pricing and Format Strategy (2012)Benchmarking Retail Productiv…The service‐dominant perspective: a backward step? (2009)The service‐dominant perspect…Contributions of Professor William W. Cooper in Operations Research and Management Science (2008)Contributions of Professor Wi…The uses of marketing theory: Constructs, research propositions, and managerial implications (2005)The uses of marketing theory:…An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis (2004)An Exploratory Investigation …Assessing advertising media spending inefficiencies in generating sales (2003)Assessing advertising media s…Academic and Practitioner Theories of Marketing (2002)Academic and Practitioner The…Benchmarking Advertising Efficiency (2001)Benchmarking Advertising Effi…Tacit knowledge and the epistemology of expertise in strategic marketing management (1999)Tacit knowledge and the epist…Channel Efficiency (1998)Channel EfficiencyHarnessing the power of database marketing (1996)Harnessing the power of datab…Information theory as a unifying statistical approach for use in marketing research (1995)Information theory as a unify…Chance Constrained Programming Approach to Empirical Analyses of Mutual Fund Investment Strategies* (1992)Chance Constrained Programmin…A data envelopment analytic model for assessing the relative efficiency of the selling function (1991)A data envelopment analytic m…Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction (1986)Multiple Orientations for the…COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Bubbles, Crashes, and Endogenous Expectations in Experimental Spot Asset Markets (1991)The Use of Knowledge in Society (1996)Collective Action and the Evolution of Social Norms (2000)Experimenter demand effects in economic experiments (2009)The Logic of Scientific Discovery (2013)Conditional logit analysis of qualitative choice behavior (1972)Elimination by aspects: A theory of choice. (1972)The measurement of urban travel demand (1974)Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model (1982)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)A review of experiments in tourism and hospitality (2020)The Measurement of Productive Efficiency (1957)A Procedure for Ranking Efficient Units in Data Envelopment Analysis (1993)A slacks-based measure of efficiency in data envelopment analysis (2001)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)An application procedure for DEA (1989)Data envelopment analysis (DEA) – Thirty years on (2008)Data Envelopment Analysis (2016)The role of multiplier bounds in efficiency analysis with application to Kansas farming (1990)Recent developments in modeling preferences: Uncertainty and ambiguity (1992)Blockchain technology for enhancing swift-trust, collaboration and resilience within a humanitarian supply chain setting (2020)Customer Value Assessment in Business Markets: (1992)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Eliciting public preferences for healthcare: a systematic review of techniques (2001)A subjective and objective integrated approach to determine attribute weights (1999)Multicriteria classification and sorting methods: A literature review (2002)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Agent-based simulation of innovation diffusion: a review (2011)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1978Measuring the efficiency of decision making units29,755 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1985Foundations of data envelopment analysis for Pareto-Koopmans efficient empirical production functions1,718 cited
  • 1991Microeconomic Systems as an Experimental Science1,418 cited
  • 1989Annals of operations research1,324 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1980Econometric Models for Probabilistic Choice Among Products764 cited
  • 1982Commercial Use of Conjoint Analysis: A Survey694 cited
  • 1973Linear Programming Techniques for Multidimensional Analysis of Preferences677 cited
  • 1986Der moderne Kapitalismus671 cited
  • 1982Foundations of Decision Support Systems638 cited
  • 1982Factors Affecting the Use of Market Research Information: A Path Analysis618 cited
  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1983

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Marketing, Scientific Progress, and Scientific Method
405 cited

Cited by

  • 2003Assessing advertising media spending inefficiencies in generating sales107 cited
  • 2001Benchmarking Advertising Efficiency103 cited
  • 2008Contributions of Professor William W. Cooper in Operations Research and Management Science93 cited
  • 1991A data envelopment analytic model for assessing the relative efficiency of the selling function93 cited
  • 1986Multiple Orientations for the Conduct of Marketing Research: An Analysis of the Academic/Practitioner Distinction88 cited
  • 1999Tacit knowledge and the epistemology of expertise in strategic marketing management85 cited
  • 2009The service‐dominant perspective: a backward step?70 cited
  • 2004An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis60 cited
  • 2002Academic and Practitioner Theories of Marketing53 cited
  • 1998Channel Efficiency51 cited
  • 2012Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy48 cited
  • 1992Chance Constrained Programming Approach to Empirical Analyses of Mutual Fund Investment Strategies*46 cited
  • 2005The uses of marketing theory: Constructs, research propositions, and managerial implications40 cited
  • 2023Selling the American People37 cited
  • 1996Harnessing the power of database marketing26 cited
  • 1995Information theory as a unifying statistical approach for use in marketing research26 cited