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Assessing advertising media spending inefficiencies in generating sales · Study

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ArticleAssessing advertising media spending inefficiencies in generating sales

Xueming Luo2003

Article2003

Assessing advertising media spending inefficiencies in generating sales

Xueming Luo · Naveen Donthu

107 citations·0/0 files stored·Journal of Business Research

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Efficiency Analysis Using DEA Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1978Measuring the efficiency of decision making units 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis 1957The Measurement of Productive Efficiency 1977Formulation and estimation of stochastic frontier production function models 1977Efficiency Estimation from Cobb-Douglas Production Functions with Composed Error 2000Stochastic Frontier Analysis 1982On the estimation of technical inefficiency in the stochastic frontier production function model 1994Data Envelopment Analysis: Theory, Methodology, and Applications

Cited by

2021Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance 2009Measuring dynamic efficiency: Theories and an integrated methodology 2007Determinants of Brand Advertising Efficiency: Evidence from the German Car Market 2014The effects of customer voice on hotel performance 2015A fixed cost allocation based on the two-stage network data envelopment approach

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2001Benchmarking Advertising Efficiencyarticle · 12 shared references 2004Economic Efficiency and Frontier Techniquesarticle · 10 shared references 2013The StoNED age: the departure into a new era of efficiency analysis? A monte carlo comparison of StoNED and the “oldies” (SFA and DEA)article · 10 shared references 2010Comparing frontier methods for economic–environmental trade-off analysisarticle · 10 shared references 2014Statistical Approaches for Non‐parametric Frontier Models: A Guided Tourarticle · 9 shared references 2004Panel estimators and the identification of firm-specific efficiency levels in parametric, semiparametric and nonparametric settingsarticle · 9 shared references

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Year2003

Typearticle

Published2003-06-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations107

Files0 public / 0

ShelfEfficiency Analysis Using DEA

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doi10.1016/s0148-2963(03)00076-6

openalex_workW1973745404

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