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Assessing advertising media spending inefficiencies in generating sales
16 references·16 citing·19 second hopsampled
Assessing advertising media spending inefficiencies in generating sales (2003)Assessing advertising media spending inef…Stochastic Frontier Analysis (2000)Stochastic Frontier AnalysisEnvironmental efficiency with multiple environmentally detrimental variables; estimated with SFA and DEA (2000)Environmental efficiency with…Profitability and Marketability of the Top 55 U.S. Commercial Banks (1999)Profitability and Marketabili…IDEA and AR-IDEA: Models for Dealing with Imprecise Data in DEA (1999)IDEA and AR-IDEA: Models for …Retail productivity assessment using data envelopment analysis (1998)Retail productivity assessmen…Consistency Conditions for Regulatory Analysis of Financial Institutions: A Comparison of Frontier Efficiency Methods (1998)Consistency Conditions for Re…Data envelopment analysis: The evolution of the state of the art (1978?1995) (1996)Data envelopment analysis: Th…Data Envelopment Analysis: Theory, Methodology, and Applications (1994)Data Envelopment Analysis: Th…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Some Models for Estimating Te…On the estimation of technical inefficiency in the stochastic frontier production function model (1982)On the estimation of technica…Measuring the efficiency of decision making units (1978)Measuring the efficiency of d…Formulation and estimation of stochastic frontier production function models (1977)Formulation and estimation of…ESTIMATION OF A PRODUCTION FRONTIER MODEL: WITH APPLICATION TO THE PASTORAL ZONE OF EASTERN AUSTRALIA (1977)ESTIMATION OF A PRODUCTION FR…Efficiency Estimation from Cobb-Douglas Production Functions with Composed Error (1977)Efficiency Estimation from Co…The Measurement of Productive Efficiency (1957)The Measurement of Productive…The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services (2022)The role of paid media, earne…Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance (2021)Communicating Corporate Socia…The Effect of Cross-Channel Integration on Cost Efficiency (2019)The Effect of Cross-Channel I…Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital? (2019)Spillover effects of investme…How does marketing capability impact abnormal stock returns? The mediating role of growth (2017)How does marketing capability…Measuring the Efficiency of Category-Level Sales Response to Promotions (2016)Measuring the Efficiency of C…A fixed cost allocation based on the two-stage network data envelopment approach (2015)A fixed cost allocation based…The effects of customer voice on hotel performance (2014)The effects of customer voice…Exploring key antecedents of purchase intentions within different services (2014)Exploring key antecedents of …Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing? (2014)Advertising Spending Efficien…The Secret Sauce for Super Bowl Advertising (2013)The Secret Sauce for Super Bo…Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy (2012)Benchmarking Retail Productiv…An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction (2011)An Investigation of TV Advert…Measuring dynamic efficiency: Theories and an integrated methodology (2009)Measuring dynamic efficiency:…Benchmarking Performance in Retail Chains: An Integrated Approach (2008)Benchmarking Performance in R…Determinants of Brand Advertising Efficiency: Evidence from the German Car Market (2007)Determinants of Brand Adverti…A Procedure for Ranking Efficient Units in Data Envelopment Analysis (1993)Additive efficiency decomposition in two-stage DEA (2008)A survey of DEA applications (2012)Network data envelopment analysis: A review (2014)Recent developments in the econometric estimation of frontiers (1990)RECENT DEVELOPMENTS IN FRONTIER MODELLING AND EFFICIENCY MEASUREMENT (1995)The Econometric Approach to Efficiency Analysis (2008)A model for technical inefficiency effects in a stochastic frontier production function for panel data (1995)Estimation and inference in two-stage, semi-parametric models of production processes (2005)Handbook on Constructing Composite Indicators (2005)Efficiency decomposition in two-stage data envelopment analysis: An application to non-life insurance companies in Taiwan (2007)Data envelopment analysis (DEA) – Thirty years on (2008)Prediction of firm-level technical efficiencies with a generalized frontier production function and panel data (1988)Frontier production functions, technical efficiency and panel data: With application to paddy farmers in India (1992)Problem loans and cost efficiency in commercial banks (1997)A slacks-based measure of efficiency in data envelopment analysis (2001)Reconsidering heterogeneity in panel data estimators of the stochastic frontier model (2004)Data Envelopment Analysis (2007)A slacks-based measure of super-efficiency in data envelopment analysis (2002)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1978Measuring the efficiency of decision making units29,755 cited
  • 1984Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis16,773 cited
  • 1957The Measurement of Productive Efficiency16,116 cited
  • 1977Formulation and estimation of stochastic frontier production function models10,129 cited
  • 1977Efficiency Estimation from Cobb-Douglas Production Functions with Composed Error6,244 cited
  • 2000Stochastic Frontier Analysis4,357 cited
  • 1982On the estimation of technical inefficiency in the stochastic frontier production function model3,446 cited
  • 1994Data Envelopment Analysis: Theory, Methodology, and Applications2,873 cited
  • 1977ESTIMATION OF A PRODUCTION FRONTIER MODEL: WITH APPLICATION TO THE PASTORAL ZONE OF EASTERN AUSTRALIA1,397 cited
  • 1999Profitability and Marketability of the Top 55 U.S. Commercial Banks958 cited
  • 1998Consistency Conditions for Regulatory Analysis of Financial Institutions: A Comparison of Frontier Efficiency Methods803 cited
  • 1996Data envelopment analysis: The evolution of the state of the art (1978?1995)802 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 2000Environmental efficiency with multiple environmentally detrimental variables; estimated with SFA and DEA

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641 cited
  • 1999IDEA and AR-IDEA: Models for Dealing with Imprecise Data in DEA482 cited
  • 1998Retail productivity assessment using data envelopment analysis310 cited
  • Cited by

    • 2021Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance110 cited
    • 2009Measuring dynamic efficiency: Theories and an integrated methodology94 cited
    • 2007Determinants of Brand Advertising Efficiency: Evidence from the German Car Market67 cited
    • 2014The effects of customer voice on hotel performance63 cited
    • 2015A fixed cost allocation based on the two-stage network data envelopment approach53 cited
    • 2012Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy48 cited
    • 2019The Effect of Cross-Channel Integration on Cost Efficiency46 cited
    • 2017How does marketing capability impact abnormal stock returns? The mediating role of growth41 cited
    • 2014Advertising Spending Efficiency Among Top U.S. Advertisers from 1985 to 2012: Overspending or Smart Managing?38 cited
    • 2011An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction36 cited
    • 2014Exploring key antecedents of purchase intentions within different services32 cited
    • 2022The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services27 cited
    • 2008Benchmarking Performance in Retail Chains: An Integrated Approach27 cited
    • 2019Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?25 cited
    • 2016Measuring the Efficiency of Category-Level Sales Response to Promotions19 cited
    • 2013The Secret Sauce for Super Bowl Advertising17 cited